“Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.”
What you need for your inbound marketing campaign:
How many Visits, Contacts and Customers are you aiming for?
What are the keywords you will focus on and how many landing pages will you use to attract your persona?
What are the traffic sources for your inbound marketing campaign?
There are many ways that you can attract people to your product or service. You can use channels such as organic, paid, referrals, social media, direct and more.
Organic Search, Referrals and Social Media are impacted heavily by content and inbound links. Write top quality content and get more people to link to your website content. Read more about this on MOZ.
With Social Media you have to get really specific with the goals of your campaign and why you’re using a particular social media channel to target your customer persona.
For example Product pages can often find success in visually appealing landing pages that social media platforms like instagram provide. Services on the other hand need more content about what, why and how the services are provided therefore a blogpost shared on LinkedIn or facebook might be more beneficial as it requires to be a little more text heavy.
For other campaigns that you are running from social platforms that aren’t integrated to your analytics, create a tracking URL and make the most of all your means of promotion.
Also, about 20 social media messages on the same topic should be set to go out to promote the campaign as different platforms read social media differently.
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